Services Digital Marketing

Digital Marketing is the promotion of products or services using digital technologies, primarily on the Internet, including mobile phones, graphic advertising, and any other digital medium.

The development of digital marketing in the 1990s and 2000s has changed how brands and businesses use technology for marketing. As digital platforms are increasingly integrated into marketing plans and daily life, and people use digital devices instead of visiting physical stores, digital marketing campaigns become more widespread and effective.

Social Media Marketing

Social media has become a source of inspiration, entertainment, and news. Interestingly, it has also become one of the most effective tools in present-day digital marketing, with many companies embracing the power of social media marketing more than ever. As the number of social media users continues to grow, and consumer shopping behavior is increasingly influenced by Instagram, Facebook, and TikTok, marketing experts leverage the engaging power of these platforms for promotion.

Services SEO

Search Engine Optimization (SEO) refers to the process of improving the organic traffic to your website and its positioning on search engines such as Google or Bing. SEO services include creating high-quality content, monitoring the technical status of your website, obtaining links from other sites to yours, maintaining the local search presence of your site, and much more. The higher your website ranks, the more exposure it can generate, resulting in the strengthening of a quality business.

Services Email Marketing

Email marketing is a highly powerful promotional channel, a form of direct and digital marketing that uses email to promote your company’s products or services. Email marketing services can help your customers stay informed about the latest articles or offers, integrating them into your marketing automation efforts. It can also play an essential role in marketing strategy by generating potential customers, brand awareness, building relationships, or keeping customers engaged between purchases through various types of marketing emails.

In 2020, the click-to-open rate (CTOR) for marketing emails was approximately 14% globally. This open rate is much higher than the click rate of the best-performing Social Media campaigns, not to mention that an email marketing campaign is not influenced by algorithms, various changes to social media platforms, or fluctuations in global advertising costs.

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