Services Email Marketing

Email marketing communication is one of the oldest forms of digital communication, with email still being the absolute leader in terms of global usage. Sure, there are newer methods of communicating with the public and clients, such as social media, live chat, and many others. Still, with a user base of over 4.5 billion people and an ROI of up to $45 for every $1 spent, intelligent email marketing campaigns cannot be ignored in a marketing strategy.

In 2020, email marketing revenues reached $7.5 billion, and in 2023, this figure surpassed the $10 billion threshold. According to Statista, over 80 percent of industry experts stated that they used email as part of their marketing strategies in 2022, also employing various indicators to assess the success of a campaign.

Advantages of Email Marketing

Email is permission-based

This means that when a customer trusts you enough to share their email address, it’s the virtual equivalent of giving you the keys to their home. Getting permission to enter, rather than showing up uninvited, increases your chances of engagement and conversion.

Direct Access to Your Audience

Another major advantage is having direct access to your audience. You can communicate directly with your subscribers according to their schedule. At the same time, because people check their email daily, your campaign is likely to be viewed.

Absolute Control

In the case of most marketing platforms, you do not own them. This means that if the platforms cease their activity, all your work is lost. In email marketing, you own the relationship you’ve built with the subscribers you have.

Personalized Capabilities

You can use demographic and psychographic data to build personalized and highly targeted campaigns. Market studies show that in the case of segmented and personalized campaigns, their profit can increase by up to 760%.

Precise Measurements

Measuring the effectiveness of an email marketing campaign is crucial, and automated email marketing campaigns do this easily. Depending on the email marketing platform used, these measurements can be particularly complex.

Scalability

Scaling email marketing campaigns is done without allocating too many resources and, most importantly, without compromising the quality you provide to customers. In the case of email marketing, scalability is directly proportional to the creativity and objectives of the campaigns, and transitioning from 500 subscribers to 500,000 is done very easily while maintaining the same technical process.

MailChimp

Sendinblue

MailGenius

GlockApps

Hyperise

The benefits of Email Marketing are instant

Even if any digital marketing channel has its role well established, we consider that Email Marketing has the fastest benefits compared to the support costs of a campaign. The statistics show us that this channel has the best ROI, especially compared to the initial investments.

Personalization

It allows the creation of messages based on user preferences and behaviors, which can lead to a higher conversion rate or engagement.

Profitability

Compared to other channels, email marketing is preferable, especially when we refer to cost indices versus the opening rate, which is usually over 15%.

Direct

It addresses users on a personal level according to audiences created according to interests and other demographic criteria, reaching the most suitable recipients.

Measurable

A key benefit is the real-time measurement of open, click and conversion rate results. The analysis of the effectiveness of the campaign is accurate.

Proven methods of de efficient marketing

Achieving an effective campaign

Email marketing is one of the most powerful digital marketing strategies, and its effectiveness stems from its intuitiveness and high level of automation. If we can streamline the actions within email marketing campaigns into 4 steps, they would be:

Analysis and Research

Any well-crafted strategy begins with market research, competitor analysis, and an examination of available technical solutions. Our specialists will consider the industry you operate in, the challenges that may arise during campaigns, and any necessary actions to overcome them successfully.

Establishing Objectives

You can use email marketing to achieve various business objectives, such as increasing sales, enhancing brand perception, generating and maintaining contacts, boosting customer engagement, or increasing customer loyalty. The selected objective forms the foundation of any email marketing campaign and must be clearly defined to adhere to the necessary steps for its accomplishment.

Developing the Subscriber List

To conduct successful email campaigns, you need an active email list. This is a database of email contacts who have expressed interest in receiving marketing communications from your company. There are many ways to build an email list. One of the easiest is to create an offer that your target audience is interested in, such as a coupon, in exchange for email addresses, or obtaining addresses through social media channels.

Choosing an ESP

An Email Service Provider (ESP), also known as an email marketing platform, is software that assists in managing your email list. It also aids in designing and executing automated email marketing campaigns. Using an ESP allows you to automate actions triggered by the behaviors of your target audience. The selection of a marketing platform is based on the established objectives, estimated traffic, campaign complexity, and the budget available.

Ultimele campanii de Email Marketing

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