SEO Services

Search Engine Optimization (SEO) is a service that is part of digital marketing, referring to the process of improving your website’s organic traffic and positioning on search engines like Google or Bing. This includes creating high-quality content, monitoring the technical status of your website, obtaining links from other sites to yours, maintaining the local search presence of your site, and much more. The higher your site ranks, the more exposure it can generate, resulting in the growth of a quality business.

Professional and efficient SEO can start producing results in 2-3 days and have long-term effects, unlike paid ads or other types of digital marketing that lead to a continuous expense, depleting your marketing budget.

How SEO and Search Engines Work?

SEO is both the art and practice of convincing search engines to recommend your content to users as the best, most authoritative, and comprehensive solution to their problem. The main goal of an SEO strategy is usually to rank your site highly on Google. The Google search algorithm refers to Google’s internal process of ranking content. It considers a wide range of factors when making ranking decisions. The Google algorithm has changed many times over the years, but more recently, it focuses on understanding search intent through linguistic models.

Google works through the following stages to find and rank content:

Crawling

Google uses “bots” to access the web and search for new or updated pages. For Google to find a page, the page must have links pointing to it. Generally, the more links a page has, the easier it is for Google to locate that page.

Indexing

Next, Google analyzes the URLs discovered by the bots and tries to understand what the page is about. Google will examine things like content, images, and other media files. It then stores this information in its Google Index.

Serving

Once Google has evaluated the URLs, it determines which pages are most relevant to user search queries and organizes them accordingly in Search Engine Results Pages (SERPs).

What technologies do we use:

JavaScript

CSS

Google Search Console

Lighthouse

SEMRush

Google Analytics

Proven methods of de efficient marketing

SEO Services

Typical services provided by a technical SEO agency cover a wide range of activities related to fixing the most common errors within a website that negatively impact its ranking on search engines. After an SEO audit, our specialists are ready to optimize indexing and assist you in building a long-term SEO strategy that will bring you tangible benefits.

On-Page Optimization

With technical SEO, there are usually a lot of small improvements that translate to better performance. Optimizing on-site elements such as content, graphics, meta tags, internal links, design, server speed, IP addresses, and delving into the technical details of the website is an excellent way to improve your site’s rankings in search engines.

JavaScript Optimization

As an integral part of almost every website, JavaScript is a crucial aspect that influences SEO outcomes. Since it is responsible for adding dynamism and user engagement to the site, it has a significant impact on the user experience. How JavaScript is organized and handles interactions with the server affects overall SEO performance.

Performance Optimization

Your website can be SEO optimized through various methods, but as long as it is underperforming, slow, and frustrating to use for clients, it won’t have a high rank. Compressing files to reduce CSS, JavaScript, and HTML files, minimizing redirects, leveraging browser caching and CDNs, improving server time – all these actions will enhance conversion rates and user experience, boosting page speed and search engine rankings.

Core Web Vitals Optimization

Google introduces a set of crucial metrics called Core Web Vitals, which essentially encapsulate how their search algorithms rank websites. There are many factors that crawlers will take into account, and optimizing your site with these in mind will increase the return on investment in digital marketing.

Off-page SEO

Off-page SEO optimization propels your business to the next level, being the method that ultimately ensures the necessary traffic flow for brand development. There are many aspects to be analyzed as part of this service, but the most important off-page SEO strategy remains the link-building strategy. This involves, among other things, developing the right and long-lasting partnerships between websites, platforms, or applications, so that everyone involved in this process maximizes the power of search engines. Additionally, this service includes the brand’s social media aspects, influencer marketing, email marketing, and other branches of digital marketing.

What is SEO?

Search engines like Google use relatively complex processes – or algorithms – to organize and rank content. Algorithms take into account a wide range of ranking factors to decide how well a page ranks. In short, search engines fetch digital content and organize this information into search engine results pages (SERPs). The ultimate goal is to make searchers happy by presenting them with relevant information in the search engine results pages. A significant part of the SEO process involves incorporating keywords into your content. Keywords are words or phrases that users type into search engines when conducting a search. Broadly, the SEO process is divided into 2 categories based on where the necessary actions need to be taken, namely On-Page SEO and Off-Page SEO.

On-Page SEO

On-page SEO is the practice of optimizing on-page content. You can control these factors, unlike off-page tactics. For example, you can update meta title tags and descriptions on your own page, and you can create your own content. Other factors of the On-Page SEO process may include the keywords used in content, creating relevant content, page loading speed, or internal link attribution.

Off-Page SEO

Off-page SEO describes all optimization tactics that occur outside of your owned web properties. These off-page tactics help search engines and searchers alike determine if your site is authoritative, relevant, and trustworthy. While off-page SEO can include areas like social media and influencer marketing, perhaps the most critical aspect is building relevant backlinks.

Ultimele proiecte SEO

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What our clients say

Kacey Vande Steeg

OPERATIONS & PARTNER MANAGER @ ERP RISK ADVISORS

Thanks to ZONK Digital’s work, the website loaded in under two seconds, had better security and analytics dashboards, and achieved a 70 score on PageSpeed Insights out of the box. The team provided excellent availability and met a tight deadline. Their focus on improvement and creativity stood out.

Marius Laslo

EXECUTIV DIRECTOR @ DESTINE BROKER

The new websites were received well and helped increase traffic by 80% and revenue by 40%. ZONK Digital communicated effectively and kept the project moving forward efficiently, while their excellent customer service contributed to the positive experience. Their site was easy to use and intuitive.

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