Social Media Marketing Services
Social networks have become a source of inspiration, entertainment, and news. Interestingly, they have also become among the most effective tools in present-day digital marketing, with many companies embracing the power of social media more than ever. As the number of social media users continues to rise, and consumer shopping behavior is increasingly influenced by Instagram, Facebook, and TikTok, marketing experts harness the captivating power of these networks for promotion.
According to a survey conducted in early 2020 across 29 countries, social networks ranked among the top three most popular channels for digital marketing globally, being utilized as part of digital campaigns by 83% of marketing professionals who responded to the survey.
What is Social Media Marketing?
Social Media Marketing is the process of creating content for social media platforms to promote your products, services, ideas, or to build a community, thereby generating traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving, reaching over 4.5 billion users globally. Social media marketing is about finding your customers where they are, as they socially interact with each other and with your brand. While social media marketing as a whole is incredibly valuable and beneficial for your business growth, your strategy will vary depending on the social media platforms where your target audience spends their time.
Billions of Potential Customers
Increased exposure is the most commonly cited advantage of using social media for marketing purposes among professionals in the global industry. This is not surprising, considering the enormous appeal of having billions of active users as a potential advertising audience. Improved traffic, lead generation, and growing fan loyalty are other reasons why marketers see value in using social media in their campaigns. Facebook, Instagram, and LinkedIn are the top three most used social platforms among marketers worldwide.
Think about the situation of the Covid pandemic, where global companies were forced to interrupt their activities, creating a significant gap and communication issues between them and the customers they served. What did the most powerful companies in the world do? According to statista.com, in the second quarter of 2021, Fortune 500 companies increased their posting activity on Instagram by 200%. Their video posts on Instagram increased by 133%. User engagement in Twitter posts increased by 263%, and posting and video posting activity increased by 17% and 22%, respectively.
Accelerated Sales
Selling through social media may be one of the most significant benefits for companies. Therefore, statistics from October 2020 tell us that 12% of e-commerce companies in North America and Europe planned to introduce direct sales through social media platforms in 2021. Up to 30% of these companies were already selling through social networks at that time, while another 33% of respondents stated that they were still evaluating whether to adopt this strategy or not.
We could probably list entire pages of statistics reflecting the benefits of social media marketing for your business, but the final conclusion is that nowadays, social media presence is absolutely mandatory for any business that wants to showcase its products or imprint its brand idea in the minds of consumers. It’s just a matter of finding the right advertising formula that will help you propel your business to the next level.
Technologies
Facebook Business Manager
Facebook Creator Studio
Facebook Ads Manager
Hootsuite
Buzzsumo
Google Apps
Adobe Photoshop
Proven methods of de efficient marketing
Proven Methods of Effective Marketing
Social media presence is indeed mandatory for any business looking to develop a base of potential customers. However, not all social media platforms are suitable for your business, and identifying the right ones must be done in advance to avoid unnecessary marketing costs that could upset investors. Our social media marketing experts will guide you in the process of developing your digital presence, based on four proven steps:
Setting the Promotion Goals and Budget
This first step is crucial as it clearly sets the direction of the promotion we are about to implement and the resources we have at our disposal. We will discuss with you the main purpose of the upcoming promotion campaign, what you want to achieve from it, the duration of online advertising, and set a suitable promotion budget to reach our goals. At the same time, we identify the internal or external resources needed for the campaign, possible obstacles we might encounter, and strategies to overcome them.
Business and Competitor Analysis
We will examine your business from every possible angle to understand the direction you desire and recommend the social media channels for maximum engagement. For example, if your business’s goal is to sell clothing for individuals aged 20 to 40, then a presence on LinkedIn might not be very beneficial, as it is a business-oriented social platform, heavily focused on B2B relationships. In any case, focusing resources on Instagram and Facebook could be a wise choice, as these platforms are more oriented to the industry you belong to. Lastly, competitor analysis can highlight the innovations your idea brings to the market, how we can act to attract customers, and what not to do to avoid altering consumer perception of the brand.
Integration into the Marketing Plan
Once we have all the resources in place, we can proceed with integrating the campaign into your business’s marketing plan. If you don’t have a well-defined marketing plan, it can be developed relatively quickly. We recommend that it be developed over a period of at least 6 months, preferably 12 months, to have a clear vision of the steps to be taken and to quantify the results obtained in comparison with different periods of the year. The marketing plan may include the editorial posting calendar, any pay-per-click campaigns we consider necessary, collaborations with influencers or online publications for maximum impact, and the active strategy for organic growth of company social media accounts.
Implementation and Campaign Monitoring
Once we have everything we need, the implementation of your campaigns can proceed smoothly. ZONK Digital’s experts are highly efficient in using innovative digital marketing methods, in perfect harmony with your business goals. However, a marketing campaign cannot be left to run on its own in the hope of achieving the best results. We analyze, modify, adjust, and constantly change campaign elements, monitor performance indicators, and ensure that your budget is allocated and spent as efficiently as possible.
Reporting and Results Interpretation
Towards the end of the campaign, all that remains is to ensure that we have achieved what we wanted from it. This last step can be considered one of the most important in the entire campaign process, as it is essential to understand and interpret the results obtained in a way that allows us to find constant improvement methods. We will generate various campaign reports that we will discuss periodically in meetings with you, and we will advise you on future methods that could bring even better results. Because that’s what each campaign is about: becoming the best possible and ensuring that the information you present reaches as many relevant people as possible for your business.
ZONK Digital Experts are Ready to Boost Your Business Online
We understand that there is a certain level of reluctance when it comes to entrusting your business to external partners, and questions about how they will contribute to the company’s growth are legitimate. Our commitment to your business is the foundation of our collaboration, best reflected in the results achieved and the dedication we allocate to every advertising campaign.
The vision of ZONK Digital experts has been shaped over more than 10 years of experience in the field of digital marketing, helping small, medium, and large companies consistently achieve their set goals. In our years of activity, we have managed over 100,000 Euros in client budgets, with remarkable results, thereby integrating ourselves into a select circle of companies that are 100% dedicated to their partners and constantly seek new methods for online sales or imprinting the brand perception on consumers.
What our clients say
OPERATIONS & PARTNER MANAGER @ ERP RISK ADVISORS
Thanks to ZONK Digital’s work, the website loaded in under two seconds, had better security and analytics dashboards, and achieved a 70 score on PageSpeed Insights out of the box. The team provided excellent availability and met a tight deadline. Their focus on improvement and creativity stood out.
EXECUTIV DIRECTOR @ DESTINE BROKER
The new websites were received well and helped increase traffic by 80% and revenue by 40%. ZONK Digital communicated effectively and kept the project moving forward efficiently, while their excellent customer service contributed to the positive experience. Their site was easy to use and intuitive.