Online Store Development

E-commerce today is much more complex than simply showcasing products online. It represents an extremely competitive and ever-changing ecosystem, where only the well-prepared and those benefiting from the most advanced technical solutions survive. A state-of-the-art software solution for e-commerce is a tool that will provide you with the competitive advantage you need. With the help of intelligent automations related to displaying and modifying products or the delivery, payment, and return processes, you will have more time to focus on growing your business and maintaining relationships with your suppliers.

Customized services for a NEW e-commerce REALITY

Let’s be straightforward – the online environment is the future of commerce. It is growing much faster than traditional businesses, and selling something online has never been easier. According to Statistics, in 2020, e-commerce sales amounted to 4.2 trillion dollars, in 2021, they reached 5.2 trillion dollars, and in 2022, the value was 6.4 trillion dollars. Currently, over 25% of the total volume of global transactions is represented by online sales.

All these figures sound promising, but the reality is that more businesses fail than succeed. The lack of a strategy based on a stable and well-designed software solution is, among other things, a determining factor for success in e-commerce. To truly reap the benefits of modern e-commerce, you need an elegant software solution that implements your ideas and business model while being highly scalable and flexible in customization.

Different TYPES of Online Store Development

E-commerce can be divided into 3 major categories, depending on your business model and buyer profile

B2C E-commerce

In a clear manner, the most popular type of online business, synonymous with “e-commerce,” where B2C means Business to Customer relationship. Here, one of the participants is a customer who, instead of shopping in a physical store, visits the supplier’s website or web application and makes purchases online.

B2B E-commerce

In this case, both sides of the transaction are companies trading online. This often translates into larger volumes and values, as well as specific functionalities tailored to this type of e-commerce. B2B stands for Business to Business relationship.

Marketplace

Multiple providers, different brands, the same platform – that’s the idea behind the e-commerce marketplace. Instead of visiting many online stores, a customer can find everything in one place and use available tools that facilitate comparison. In this scenario, the marketplace owner strives to attract visitors, where providers compete for sales.

Woocommerce

OpenCart

Magento

Services in the E-commerce Development Process

From a good user experience to amazing performance, there are a multitude of factors to be considered when developing a top-notch software solution. E-commerce software has its specific challenges, which sometimes makes things even more complicated. The main components of your e-commerce project include:

 

Designing an e-commerce solution must be spectacular, without a doubt. Intuitiveness, ease of finding information and products, responsiveness, seamless payment regardless of device or browser – this is the only way to stimulate up-selling and cross-selling. Learn more about our UI/UX Design services here.

An online store must have the power to create engagement and develop loyalty. For this to happen, it must be very fast, interactive and integrated with innovative functionalities.

Even the best-looking online store with a well-designed user experience will not be a success without an effective and efficient architecture and infrastructure. This is the engine that drives sales – its reliability is the key to the whole project, so never marginalize the backend!

In order to properly improve the customer experience, drive engagement and increase loyalty of your e-commerce platform, it must be integrated with the most popular solutions that your users expect to have at their disposal. Social networks, payment gateways or the possibility to track parcels are the best examples. Knowing how to use APIs and plugins without limiting speed or affecting performance is essential.

Take quality assurance seriously. New features must be tested for stability before they go live. At the end of the day, there is only one chance to make a good impression on the right place to spend your money! Detecting bugs at early stages ensures high software quality and increases its overall acceptance.

We streamline each step of our project in order to achieve maximum efficiency

To leverage the benefits, we focus on building compelling and responsive solutions that users love. This way of developing an online store translates directly into increased sales. And at the end of the day, isn’t that what we want?

How do we implement cutting-edge e-commerce software? Our experience tells us that there are 4 steps that must be done, before the actual start of the online store development process.

Planning and information collection

We know that every project is different and requires a relevant approach. That’s why we put a special emphasis on the collection of project information, which ensures the analysis of the technical solution and the industry you are part of, understanding the business needs, choosing the right infrastructure and technology, design and user interface.

Prototype and choice of technology

As with other software solutions, the best strategy is to start with an MVP, Proof of Concept or prototype to quickly test your idea. Through this method we want to collect user feedback, improve UX/UI design, test the market and finally prepare the online store development process that will bring real benefits.

E-Commerce solution development

Once the online store is designed and validated, the development phase actually begins. This is when our experienced programmers transform everything, obviously by magic. We will implement the structure of products, categories, payment and delivery methods, but also more advanced functionalities such as communication with invoicing systems, ERP or the development of the necessary logistics.

Testing and quality assurance

At ZONK Digital, the process of developing an online store also covers aspects related to testing and quality assurance. Our goal is to provide an online store that is error-free and of the highest quality to ensure reliable and robust performance, data security, and an excellent experience that translates into user satisfaction and, by implication, user retention.

What our clients say

Kacey Vande Steeg

OPERATIONS & PARTNER MANAGER @ ERP RISK ADVISORS

Thanks to ZONK Digital’s work, the website loaded in under two seconds, had better security and analytics dashboards, and achieved a 70 score on PageSpeed Insights out of the box. The team provided excellent availability and met a tight deadline. Their focus on improvement and creativity stood out.

Marius Laslo

EXECUTIV DIRECTOR @ DESTINE BROKER

The new websites were received well and helped increase traffic by 80% and revenue by 40%. ZONK Digital communicated effectively and kept the project moving forward efficiently, while their excellent customer service contributed to the positive experience. Their site was easy to use and intuitive.

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