In social media, more important than quantity is quality

Instead of bombarding the feed with numerous posts, focusing on high-quality content can bring significant benefits to your online presence according to Forbes. Thus, we present you with 2024 social media trends to remain authentic that we must adhere to.

Some practical tips to help you create quality content

1. Content planning – Besides helping you stay organized, it’s also a crucial point where you outline themes, messages, and key objectives that align with the overall strategy.
2. Visual content – Now, videos are gaining momentum, followed by well-crafted images and graphics that match the brand’s visual identity.
3. Before publishing, allocate time to edit and proofread the content – Spelling mistakes, grammatical errors, or improper formatting can affect the overall quality of posts and credibility with consumers.
4. Updated content is extremely valuable – especially as people become increasingly well-informed in various fields. The “first come, first served” principle applies. In some cases, if you leave a subject unanalyzed or unaddressed for an extended period, you risk losing the audience’s interest and, consequently, decreasing overall activity on social networks for this reason.

Avoid plagiarism and excessive paraphrasing

With the rise of AI, which can generate ideas and themes in just a few seconds, it has been implemented in various fields. However, even in 2024, originality and unique ideas remain at the top of consumer preferences. Thus, you can build and strengthen your brand image, positioning yourself in the minds of your followers as a credible, professional, and legally compliant entity.

Furthermore, original content often leads to better quality posts. When you research, understand details, and know your audience, you’re likely to generate higher-quality content, which also garners a higher response rate.

Thus, social media becomes a vast field of exploration, where diversity of content forms and innovation in online interaction become key to attracting audiences. Old platforms are beginning to reinvent themselves or lose ground to new players offering a more complex and personalised experience, highlighting that change is the only constant in their evolution.

About various social media platforms

There is an increasingly clear trend towards intensified focus on graphics across all social media platforms. X, previously known as Twitter, is evolving into a direct competitor to YouTube by producing original content, standing out simultaneously as an alternative to traditional cable news.

Podcasts, especially video podcasts, are poised to lead not only in the full-length content segment on YouTube but also in short-form vertical content, solidifying their position in 2023. Industry practitioners anticipate that in 2024, they will consider this approach to be a more effective SEO strategy than blogs. The growing dependence on video content also opens the door for the emergence of innovative platforms.

Social media platforms are constantly seeking the next “hook.” Snapchat has succeeded with temporary content and filters, while TikTok, focused on short videos, has gained recent popularity by developing its search engine and amplifying the use of AI in content generation.

Diversifying strategies is crucial to minimize risks associated with relying on a single source. Building an authentic and engaged community cannot be achieved solely by manipulating algorithms. It’s essential to provide authentic and valuable content to maintain and grow a loyal audience. Excessive dependence on algorithms can lead to intensified competition within the platform. Instead of relying exclusively on them, strategies focusing on other aspects, such as direct engagement with the audience, can be more effective.

Therefore, it’s important to stay updated on social media algorithms, but you shouldn’t rely solely on them to avoid the vulnerability and uncertainty associated with such an approach.

Social Media Trends 2024

As a final piece of advice, in an ever-changing landscape, priority is given to high-quality content and innovation. Focus on authenticity, originality, and direct interaction with the audience. Continuous adaptation to algorithm changes is important, but don’t rely exclusively on them. Diversifying strategies and respecting privacy will be key to building and maintaining a loyal and active community in 2024.