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Read MoreThe blog: a big advantage for your online business
Blogging is a great advantage for an online business and is one of the most effective tools to increase your website traffic. It is a fast method, having low implementation costs, while achieving major benefits for your business. By developing a blog in your website you contribute directly to the process of SEO (Search Engine Optimization), over time, gaining better positioning in search engine results pages.
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Here are 5 reasons blogging is a great asset for. your business::
1. Increasing the ranking in search engines
The main advantage for your business is represented by the creation of fresh and relevant content, the overall SEO score will improve, thus achieving better organic indexing. Google also loves to receive new and frequent content, giving other search engines valuable content to index you for your keywords.
The more relevant content you provide, the more likely you are to get organic traffic to your site.
You can get the relevant content through a keyword research, to see what exactly your customers are looking for. Here we recommend that you also consider creating a buyer persona profile (your ideal customer).
The blog also supports the option of backlinks, which are among the most important in SEO strategy. Backlinks are links between two web pages or, in other words, links that a website receives from another website. With their help, you can climb more easily in the ranking of search engines.
2. Increasing brandawarness
Brand awareness represents all the actions taken by a brand to root the brand’s image in the market and, implicitly, to a target audience. Brand awareness is an important element of marketing and blogging goes a long way in making your business known to your target audience.
The way your articles are written will define your brand image, which is one way you can differentiate yourself from the competition. So, your readers. they will be able to create a stronger connection with the brand.
Your business will enjoy better positioning in the online environment.
A good example is Coca-Cola. I don’t think there is anyone who does not know about the existence of this brand. However, it invests a lot in promoting its image, precisely to keep that strong connection with its customers.
3. It provides the possibility to be distributed
The biggest advantage for your business, in this case, is the possibility to share the content of the blog in Social Media. Thus, organic traffic is generated from Social Media platforms to your website/blog.
The generation of organic traffic is one of the determining factors in increasing the ranking in the SERP (Search Engine Results Page).
4. Generate leads
You can use the blog to subscribe to the company’s newsletter, inviting visitors to subscribe to receive various materials. Submitted materials may be useful information in the field.
These emails can be used for marketing purposes, to promote the company’s products/services, to generate leads and to maintain customer interest in the respective brand. There are also chances to convert subscribers into leads.
Don’t forget that any email transmission must comply with the European GDPR Agreement!
5. Positions your business as an industry leader
No matter how small your business is, blogging is a great way to build trust with potential customers and establish an influence in your industry.
By transmitting relevant, specialized information, potential customers come to see the business as a landmark of the industry to which you belong.
A good way to build trust with potential customers
A big advantage for your business is that over time, the more frequently you write useful and informative articles, the more traffic you will be able to get and a possible increase in conversion rate.
You should know that when you decide on a blog, it can be embedded in the company website or it can be separate, in the form of another website.
We recommend the blog integrated into the site, because it can bring you many more benefits.
First, by having the blog integrated into the site visitors will spend time on the site generating traffic.
It is also easier and cheaper to create and maintain a single website. Visitors who find your blog post will already be on your company’s website and closer to taking whatever conversion action you’re aiming for. These conversions refer to: newsletter subscription, content download, purchase, etc.
When you decide to develop a blog integrated into the website, you will definitely have several benefits. Your business will enjoy better positioning in the online environment.
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